Job Details

Enrollment Services Marketing and Communications Specialist

Position Number: 6409910
Location: Kennesaw, GA
Position Type: Public Relations, Marketing and Communications

Enrollment Services Marketing and Communications Specialist

Job ID: 287811
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain an interactive strategy that enhances the University's reputation. Responsible for creating effective communication for emails, text messages, web, digital platforms, print, PowerPoints, newsletters, etc., for the assigned department(s). Works collaboratively with divisional partners to achieve project objectives, milestones, and deliverables, and campaign effectiveness reporting.

Responsibilities

KEY RESPONSIBILITIES:
1. Develops and maintains strong partnerships within the assigned department(s) and/or college(s), understands key business strategies, objectives, and project expectations to support marketing efforts and goals
2. Handles all internal and external communications for the division to drive student recruitment, progression, retention, and graduation
3. Creates, plans, and executes engaging and interactive communication content strategy to enhance the assigned department's goal
4. Works independently as the communication and marketing liaison to assigned departments (which include but not limited the Office of Admissions, Registrar, Financial Aid and Scholarships, and other campus units)
5. Works with divisional leadership to plan, create, and evaluate strategic communications initiatives to drive student engagement and activity with the university
6. Oversees the production process, day-to-day project activities, and provides analytical data for communications
7. Plans and manages project communications, monitors project status, proactively manages changes, and effectively communicates regularly to ensure message visibility and readability
8. Coordinates and runs meetings with department leadership and assistant directors to review communications, updates, and goals of departments
9. Partners with department social media staff to drive users to the assigned department and/or college's website, enhances the brand, promotes events and programs, and recruits students, as well as coordinates and develops social media campaigns to fit departmental goals
10. Ensures that communications are aligned with the university and the assigned department and/or college's brand messaging and policies to increase the sense of connection to the college and its extended community
11. Designs and facilitates communication within the CRM to ensure tracking, communication flow, and correct data
12. Directs projects using appropriate internal and external resources such as departmental team members, automation and CRM systems, videography, PR and marketing team, agency partners, freelance professionals, and PR/marketing firms
13. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
14. May provide communication and marketing operation reports, which may be presented or provided to division leadership to assess communication effectiveness

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Public Relations, Business Administration or related field

Required Experience
Two (2) years of marketing, communications or public relations work experience with a focus on account management and digital campaign management.

Preferred Qualifications

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Preferred Experience
Previous experience in higher education preferred
Extensive experience with the Microsoft Office Suite
Experience in communication planning, execution, and evaluation in a higher education institution
Experience with print and web content, creation, and design

Proposed Salary

The budgeted salary range is $45,900 to $57,300 annually. Offers are based on relevant experience. Comprehensive benefits include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and more! Visit- https://hr.kennesaw.edu/benefits/index.php

Knowledge, Skills, & Abilities

ABILITIES
Able to produce creative and effective marketing communications materials
Comfortable interacting at all levels of the organization and willing to develop strong and positive relationships with staff and colleagues
Able to handle multiple tasks or projects at one time while meeting assigned deadlines

KNOWLEDGE
Acquires and maintains a detailed knowledge of the institutional policies, principles, and strategies, and keeps up to date with relevant developments
Knowledge of communication, sales, and a broad understanding of marketing principles
Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials

SKILLS
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, time management, project management, and presentation skills
Excellent written communication skills with the ability to tailor content to specific audiences and/or platforms
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite, Adobe Creative suite, including Photoshop, etc.)
Strong attention to detail and -project management skills
Strong customer service skills and phone and email etiquette

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time

Background Check

Standard Enhanced
Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf

To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=287811&PostingSeq=1