Job Details

Assistant Director of Enrollment Content

Position Number: 6514976
Location: Waco, TX
Position Type: Admissions/Enrollment

Assistant Director of Enrollment Content

Job Identification: 19275
Posting Date:
Job Schedule:
Locations:
Degree Level:

Job Description:
What We're Looking For

Baylor University is seeking an Assistant Director of Enrollment Content to support the university's mission by creating and managing strategic marketing content for Graduate Business Programs. This role is responsible for developing and coordinating engaging stories, videos, graphics, and social media campaigns that align with enrollment goals and guide prospective students through the recruitment funnel. The position also oversees content production, maintains a centralized asset library, ensures consistent brand messaging across platforms, and collaborates with key stakeholders to monitor KPIs and optimize marketing effectiveness.

A Bachelors Degree and three year of relevant work experience is required. A Masters degree and five years is preferred.

A hybrid work schedule will be available on a case-by-case basis at our Waco or Dallas campus.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do

Content Ideation and Creation

Develop strategies, coordinate projects, and maintain high-quality marketing content, including stories, videos, photos, and graphics for the purpose of educating prospective graduate business students and driving them through the enrollment funnel.
Coordinate production of marketing materials (e.g., graphics, photos, video) to support the Graduate Business Programs (GBP) Enrollment Team campaigns and recruiting events.
Write original content for specific prospective student audiences in a range of formats including blog posts, student profiles, news stories, and webpage text.
Oversee the process of content development by external writers for owned media, in collaboration with Hankamer School of Business (HSB) Department of Marketing and Communications.
Help plan and create social media in conjunction with HSB Marketing Specialist responsible for MBA social media accounts.
Collaborate on organic social media promotion strategy to further promote Baylor MBA brand messaging to prospective students.

Content Management

Maintain a content library for GBP marketing assets that enables easy access and collaboration across the department and for tracking alignment with enrollment strategies.
Manage process to refresh website content, by creating a schedule, reviewing content, collecting correct data, and submitting complete information to HSB Marketing and Communications, which is responsible for administratively updating the website.
Collaborate with HSB Marketing and Communications to ensure website content adheres to SEO best practices.
Serve as dotted-line supervisor for the HSB Marketing Specialist to ensure social media content aligns with enrollment goals and to track KPI's to optimize reach and engagement.

Brand and Messaging Alignment

Serve as GBP primary point of contact for ensuring all marketing content and materials align with university brand standards and the HSB style guidelines.
Review recruiting communications and creative assets for consistent voice, tone, and messaging across channels and across programs.
Support the recruitment team within the larger Enrollment Team in aligning email campaign content with branding, style and visual standards.

Strategic Support & Performance Monitoring

Collaborate closely with the Director of Graduate Enrollment to execute and refine marketing strategies as it relates to social media, owned media and earned media.
Collaborate closely with HSB Marketing and Communications to monitor KPIs related to content marketing and use performance data to inform content strategy and improve outcomes.
Monitor communication effectiveness to refine strategies that drive enrollment.
Perform all other duties as assigned to support the university's online growth and mission.
Comply with university policies.

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!

About Us:
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.

To apply, visit https://ejof.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BaylorCareers/job/19275