Job Details

Appalachian State University
  • Position Number: 5207796
  • Location: Boone, NC
  • Position Type: Admissions/Enrollment

Senior Director of Enrollment Management, Hickory

Department: Admissions - 240300

Minimum Qualifications
  • Bachelors degree.
  • Strong interpersonal and leadership skills are essential, including initiating and maintaining internal and external relationships.
  • Highly developed organizational and interpersonal skills.
  • Excellent written, oral, and public speaking skills.
  • Results-oriented leader with the energy to work with a sense of urgency.
  • Collaborative team player who can inspire others to work with a sense of purpose and urgency.
  • Minimum of 5 years of successful experience in higher education positions related to student enrollment, marketing, recruitment, and/or online programs.
  • Demonstrated experience executing successful new student enrollment tactics, plans, partnerships, and marketing strategies.
  • CRM experience, preferably Technolutions/Slate.
  • Skill and comfort working with various communities, religions, languages, and cultural backgrounds.
  • Ability to lead teams that may or may not directly report to this position.

License/Certification Required

Preferred Qualifications
  • Earned graduate degree.
  • Evidence of commitment to the variety of student enrollment markets including ages, languages, and various demographics, especially reflected in the rural, western region of North Carolina.
  • Demonstrated ability to lead co-workers to accomplish goals.
  • Working knowledge of one or more languages other than English.
  • Empathetic and compassionate ability to work with students, families, and the community.
  • Exceptional communication skills, with the ability to explain complex concepts, ideas and issues to a broad range of constituents.
  • Excellent analytical skills in identifying problems, devising solutions and resolving complex operational issues efficiently.
  • Familiarity with and commitment to best practices and standards.
  • Familiarity with CRM Slate and student information systems.

Essential Duties and Responsibilities
Primary Purpose:
Appalachian State Universitys division of Enrollment Management seeks a talented, energetic and innovative professional to join its team as Senior Director of Enrollment Management with primary focus on App States Hickory campus. The Senior Director will further App States excellent record of innovation, student enrollment success and high graduation rates. The ideal candidate will be a team player who contributes broadly to the universitys enrollment success while focusing sharply on enrollment growth at the Hickory campus. This role provides inspiring and forward-looking leadership to support the universitys strategic mission. The Senior Director will be asked to provide service excellence to the many stakeholders who care about and support App States enrollment success and especially for the communities and partners committed to Hickory which is one of the newest university campuses in America. Success of the position will come through leading cross-functional teams, paying attention to enrollment driving details and data, building mutually beneficial partnerships with community based organizations, government offices, schools, non-profit partners and others. Reporting to the Associate Vice Chancellor for Enrollment Management, the Senior Director will work very closely with the Vice Chancellor for Enrollment Management and the Enrollment Management Leadership Team, the Hickory director of campus operations, Hickory staff and faculty, and the Hickory On-site Coordinating Team.
The ideal candidate will be a team player who can thrive in a matrix management environment. That environment is one where talented leaders within the enrollment division and beyond collaborate to optimize enrollment in Boone, Hickory and Online. This professional will join a team that demonstrates daily dedication to the success of App State.

The Senior Director will enjoy the opportunity to make a substantial impact on students, communities, and the state. The Senior Director has a unique opportunity in America these days to lead the growth of a new campus. The Hickory campus has great promise for the state of North Carolina and the Senior Director will be instrumental in that campus success. The Senior Director will supervise Enrollment Management staff and students who are stationed in Hickory. The Senior Director will execute new student recruitment plans, development of new external partnerships and broadly incorporate faculty and staff in Hickory into the flows of recruitment and retention work. The position will ensure that campus visits to Hickory are best-of-class and that staff perform with service excellence at all times. The Senior Director will coordinate with staff who plan recruitment events such as open houses, pop up visits across the region, virtual financial aid and admissions sessions, etc. The Senior Director will work in data-informed ways that increase access to App State and lowers hurdles and removes barriers for students and families. In collaboration with others the director will help develop tactics and strategies for gaining new markets and for maintaining enrollment strength in existing markets. The Senior Director will be a positive leader who is able to bring people together from disparate backgrounds in order to achieve goals.

Services Provided:
Enrollment Management is committed to leading the university to enrollment success. The Senior Director will be a highly visible leader for the Hickory campus. The Senior Director will primarily focus on Hickory student recruitment, and will also contribute to student retention, and to App States success in Boone and Online. Working in collaboration with others, the services provided by the AVC include:
  • Advancing the mission of Appalachian State University by serving as a campus leader and resource to the faculty, administration and staff while guiding the creation and implementation of effective enrollment policies and practices
  • Developing external partnerships that lead to increased college going rates in the Hickory area and metropolitan service area
  • Working with energy to make a difference for students, not only large numbers, but importantly one-by-one
  • Communicating with campus stakeholders regarding matters of importance, planning and project development
  • Promoting student-focused processes and procedures. Lowering hurdles and removing barriers to access, admission and business operations.
  • Collaborating with Hickory faculty, staff and leadership
  • Further strengthening the reputation of App State and the support for the Hickory campus
  • Demonstrating the highest commitment to outstanding customer service
  • Producing data, analyses, reports and presentations that optimize decision-making and success.
  • Sharing market information regularly with the Vice Chancellor and the Enrollment Management leadership team
  • Operating effectively within budgetary and human resource allocations while making cogent suggestions for difference-making investment options
  • Maintaining and developing programming for student interest generation, lead generation, application generation and enrollment yield
  • Collaborating on the development and execution of a data-rich enrollment plan for App States growing campus in Hickory
  • Contributing to making Hickory known as a positive workplace while assisting with recruiting and retaining talented staff and building positive morale
  • Working in collaborative spirit with campus partners and demonstrating a team attitude at all times
  • Regularly exhibiting positivity and encouragement

Organizational and Principle Work Relationships:
  • Service leadership in the Division of Enrollment Management will be alongside a group of highly talented and committed staff working in Hickory.
  • The Senior Director will regularly interact with a supportive and committed group of leaders on the Vice Chancellors leadership team.
  • Coalesce the Enrollment Management staff stationed in Hickory so that a sense of team is further strengthened and so that the service excellence and enrollment goals are clear and aggressively pursued
  • Hire, train, and retain student workers, tour guides, and staff
  • Provide professional development opportunities and encourage teamwork.
  • The role has many functional relationships in which advisory and collaborative working relationships are required, such as with student affairs, advisors, academic affairs, facilities, chancellors staff, library, and other offices represented in Hickory.
  • The Senior Director will work in a way that demonstrates the understanding that this role is not narrowly tailored, that the role will be asked to assist in various ways, at various times and days. This is a consummate team player role.

Work Schedule/Hours:Monday-Friday, 8:00-5:00pm with occasional responsibilities outside of standard hours
Suggested Salary Range: Competitive and commensurate with qualifications
Closing Date:
Open Until Filled: Yes
Evaluation of Applications Begins: 04/19/2024
Proposed Date of Hire: 06/01/2024

To apply, visit

Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.

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